Kontos Creative is a small, strategic creative, marketing and communications firm based in Southern Appalachia. We focus on helping non-profit organizations further their mission through intentional communications, branding and design.
We care about communication. Words on a page, type on a screen, photos, illustrations, signage, emails, websites, blogs… we can’t get enough. Our goal is for your entire branding strategy – messaging, design, content – to inspire change. We not only want your audience to get the message, but be moved to action. So let’s work together to ensure your communications are sharp, effective, and get your point across.
Not only do we care about communication, we care about our community. Kontos Creative gives back to our local community through our support of animal welfare initiatives, funding for the arts and arts education, and K–12 education initiatives.
Founder, Creative Director
Jenny is an award-winning designer, small business owner and entrepreneur with over 15 years of strategic communication and design experience through agency, non-profit and client work. Fueled by barbecue and sweet tea, her passion for producing both strategically focused and aesthetically pleasing communications
is what drives her to create.
Jenny is a graduate of East Tennessee State University and The University of Tennessee. She is active in the community, serving on various boards and committees. She also volunteers her time to the SBK Animal Shelter in Kingsport, serves as troop mentor to young girls through the Girl Scouts of Southern Appalachia, and is a tnAchieves mentor. She is a graduate of the 2017 Leadership Kingsport program (best class ever).
A military brat and once seemingly eternal nomad, Jenny has lived on the West Coast, East Coast, and several places in between before finally settling down in Jonesborough, Tennessee. Along for the journey are her husband, two children, three rescue pets, and six chickens.
You know your purpose, but do others? We can help you understand your audience, explore the best tools, and plan an evaluation in order to create communications with measurable results.
Together, we'll develop a completely custom communication plan that uses exceptional materials and messages that turn heads and inspire interaction with you. We'll work hard. We'll call in the reserves, we'll drink lots of caffeine, and we will tweak, refine and rework – because we won't settle for less than amazing, and we don't think you should either.
Billboard, web banner, direct mail, email, brochure, carrier pigeon – the best message is only as good as its delivery. We make sure to choose the right vehicle to get your point across.
Jennifer is an excellent graphic designer who can manage multiple high priority, complex projects with ease. We worked together on a number of pieces at Girl Scouts and I admired Jennifer's grace under pressure. She created a variety of promotional materials, fund development pieces, and informational programs that were beautiful, functional and well designed. I enjoyed working with Jennifer because of her professionalism and talent. She's an asset to GSEP.
Renee Archawski,Managing Director, Teach for America
Jenny has been a great freelance designer and conceptual idea generator for my company. I can put my complete faith in her and her capabilities. She takes direction with complete openness and always brings her own creative ingenuity to the table. Jenny has continued to be a valuable creative contractor for Loaded Creative, LLC.
Mark D. Dello Stritto,Owner, Creative Director at Loaded Creative. Owner at Bellefonte.com
Jenny created the incredible logo for my small business, Rondeau Custom Insoles. She thoughtfully took time to ask me about my business, customers and general operations. She created multiple drafts for me to look at, in which I was able to tweek as needed. I've had numerous compliments on the logo and am very proud to display it as a marketing tool. I will, without hesitation, use Jenny in the future for any of my graphic design needs. I highly recommend her.
M. Will Rondeau,Physician Assistant at Dana-Farber Cancer Institute
The word “hustle” is everywhere now! Everyone I know is talking about hustling, has hustled or is about the hustle in the near future—and in all honesty, every time I hear that word, it makes me cringe.
Defined by the all-knowing Urban Dictionary as: “Anythin you need to do to make money… be it sellin cars, drugs, ya body. If you makin money, you hustlin.” (the Urban Dictionary is too busy “hustlin” to use the letter “g”). Joking aside, one of the most commonly used definitions of hustle, until recently, is to fraud or swindle. What honest business person wants anything to do with a word that implies that?
When I hear the word “hustle,” my mind goes here:
Living out the hustler lifestyle doesn’t strike me as a goal to shoot for.
You’ll never hear me say “I’m hustlin’”—because I never will be. I’ll never be hurried or harried or looking for the next quick way to make a buck—because that’s not why I’m in this. You’ll never hear me talk about my hustle—because I’ll never have one.
What you will hear me say is: “How can we make this better?”; “How can we make this work harder for you to get results?”; “How can we focus better on what you need right now? Tomorrow? 10 years from now?” because that’s why I’m here.
Not to do one thing for you and your business and then flit off to the next money-maker.
Not to do the bare minimum of what you need with no thought for future growth.
Not to hustle.
I act with purpose and passion, and I do that tirelessly for you and your business.
My promise to you is that you will never be my side business or next quick thing to make money. Your business is my foremost concern.
For the past couple of years I’ve enjoyed doing my own Super Bowl Ad Top 10 list. However, in October of 2015 my household cut the cord and has been without cable since. We’ve been Netflixing it for the most part, until we introduced a Roku at Christmas. Believe it or not, it was the Super Bowl commercials that pushed me over the edge. I ran out today and purchased an HD antennae for our television so I could continue my tradition. We are now proud owners of free, at times pixelated and spotty, cable.
This is also the first time since I’ve been doing this that I actually sat through the game. In the past, I DVRed the game then went back afterwards and fast forwarded through the game, making notes about the commercials. It was a bit rough – shooshing the kids during commercials and coordinating bedtime around the halftime show – but I saw all the commercials, from coin toss to Peyton’s endorsement of the ‘King of Beers.’
Last week I came across a post about the Old Navy “Young Aspiring Artist” tee:
I’m curious. How do you feel about these shirts from Old Navy? What are they even trying to say?
It hit a nerve and inspired fellow small business owner, Tara Burns (founder of branded) and myself to take action. Our plans from last week stalled briefly due to business closures for the New Year’s holiday. But this week we’ve hit the ground running. By the end of the week, we will be able to offer you the shirt that should have been. Young aspiring __________ – whatever you want to be. It comes with an autograph Sharpie, so you can fill in the blank.
I’ve been scrolling through Instagram and Twitter posts, searching for online articles, trying to gather every bit of information I possibly can to share with you about the Old Navy “Aspiring Young Artist” shirt. As I sat staring at my screen, something clicked. I decided there’s no need for me to do that. Let me tell you instead what I hope to do about it.
I just finished my Super Bowl commercial DVR experience (much like last year). I find myself wishing I had actually spent my time post Super Bowl watching the heavily advertised premier of Blacklist versus spending it fast forwarding through the game (with a break for the amazing half-time show) to watch all the commercials.