First, let me state that I am not a Trader Joe’s shopper. I have no attachments to their brand. I also have never been inside a Trader Joe’s. In fact my only experience with Trader Joe’s is an episode of Ellen I watched years ago. However, I have heard of them and have some idea about their brand.
Last week I received the Trader Joe’s Fearless Flyer, their version of a sale circular (with a little bit extra). I recall occasionally receiving this and immediately tossing it in the recycling bin. There are two grocery stores within five minutes of my home, and the closest Trader Joe’s is a twenty minute drive, on a good day. However, my resolution to be more committed to this blog caused me to pause and peruse The Flyer.