Archive: March 28, 2011

The ‘R’ Word

March 28, 2011

Yo, I don’t think we should talk about this
Come on, why not?
People might misunderstand what we’re tryin’ to say, you know?
No, but that’s a part of life

For those that may not recognize these lyrics, they’re the opening verse from Salt-n-Pepa’s Grammy Nominated 1991 single ‘Let’s Talk About Sex.’ No, I’m not going to talk about sex, but I thought it was a fitting introduction for another topic that we as designers and communication professionals deal with on a daily basis… the issue of race. More specifically race and the spokespeople, models, and visuals brands choose when communicating with their target audience.

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I’ve Got the Magic in Me

March 15, 2011

Last Thursday the Girl Scouts of Eastern Pennsylvania, won a Gold ADDY® in the Mass Transit/Public/Airline Exterior category.

For those that may not know…

The ADDY® Awards Competition exemplifies the industry’s largest and toughest competition for creative talent. With over 60,000 entries submitted annually, the awards are designed to ignite excellence and cultivate the highest standards in the art of advertising.

So, why am I so excited? Because I work for the Girl Scouts of Eastern Pennsylvania and developed the ‘Celebrate Diversity’ concept for last year’s annual Girl Scout cookie promotional campaign.

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An Open and Shut Case

March 4, 2011

Is it just me? Or are there others that have issues opening product packaging correctly? I have a tendency to open certain types of packaging instinctively. For example, I opened a package of Strawberry Newtons last week with total disregard to the instructions printed on the packaging. As soon as I opened it and sat the package down, I saw the message instructing me to “STOP! Open with the Pull Tab on Top.”

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