My desire to sit through four hours of professional football to see Super Bowl ads as they first air, faded somewhere in the mid 2000s. Super Bowl commercial breaks started leaving me disappointed. I was seeing commercials and movie trailers that had already been out for a couple weeks. I missed the successive, over the top, often humorous and entertaining ads. I don’t know if Super Bowl commercials stopped cutting the mustard because commercials in general started setting the bar higher or if I just came to expect too much.