A Change in Perspective
This is one of those ads you look at and think, “Man, I wish I had come up with this.” Simple, powerful, brilliant. There’s not much more to say than that.
“It’s time to look at things differently. Again,” says the copy on the newspaper version of the ad, which ran in The New York Times. The brand also posted versions of the ad to Twitter and Facebook. A rep at one of Starbucks’ agencies said it was done in-house by the marketer. –Adweek