are you crying?!

When I was in college, I went to the movies with a friend to see “Monsters, Inc.” It was a later showing (to avoid rambunctious kiddos). The scene where Sully says goodbye to Boo illuminated the screen, the almost full theater was silent. Then I, as well as everyone in the theater, heard a patron blurt out shockingly, “Are you crying?!”

When my Facebook newsfeed starting filling up with comments about a Guinness commercial bringing tears to the eyes of grown men, I had to check it out. I wouldn’t expect a beer commercial to evoke such emotion. Much like the man in the movie theater didn’t expect his companion to react in that manner to an animated movie.

Bravo Guinness and BBDO New York for this unconventional beer ad. Watch the 60-second spot below. Your heart will melt.