The word “hustle” is everywhere now! Everyone I know is talking about hustling, has hustled or is about the hustle in the near future—and in all honesty, every time I hear that word, it makes me cringe.
Defined by the all-knowing Urban Dictionary as: “Anythin you need to do to make money… be it sellin cars, drugs, ya body. If you makin money, you hustlin.” (the Urban Dictionary is too busy “hustlin” to use the letter “g”). Joking aside, one of the most commonly used definitions of hustle, until recently, is to fraud or swindle. What honest business person wants anything to do with a word that implies that?
When I hear the word “hustle,” my mind goes here:
Living out the hustler lifestyle doesn’t strike me as a goal to shoot for.
You’ll never hear me say “I’m hustlin’”—because I never will be. I’ll never be hurried or harried or looking for the next quick way to make a buck—because that’s not why I’m in this. You’ll never hear me talk about my hustle—because I’ll never have one.
What you will hear me say is: “How can we make this better?”; “How can we make this work harder for you to get results?”; “How can we focus better on what you need right now? Tomorrow? 10 years from now?” because that’s why I’m here.
Not to do one thing for you and your business and then flit off to the next money-maker.
Not to do the bare minimum of what you need with no thought for future growth.
Not to hustle.
I act with purpose and passion, and I do that tirelessly for you and your business.
My promise to you is that you will never be my side business or next quick thing to make money. Your business is my foremost concern.
For the past couple of years I’ve enjoyed doing my own Super Bowl Ad Top 10 list. However, in October of 2015 my household cut the cord and has been without cable since. We’ve been Netflixing it for the most part, until we introduced a Roku at Christmas. Believe it or not, it was the Super Bowl commercials that pushed me over the edge. I ran out today and purchased an HD antennae for our television so I could continue my tradition. We are now proud owners of free, at times pixelated and spotty, cable.
This is also the first time since I’ve been doing this that I actually sat through the game. In the past, I DVRed the game then went back afterwards and fast forwarded through the game, making notes about the commercials. It was a bit rough – shooshing the kids during commercials and coordinating bedtime around the halftime show – but I saw all the commercials, from coin toss to Peyton’s endorsement of the ‘King of Beers.’
Last week I came across a post about the Old Navy “Young Aspiring Artist” tee:
I’m curious. How do you feel about these shirts from Old Navy? What are they even trying to say?
It hit a nerve and inspired fellow small business owner, Tara Burns (founder of branded) and myself to take action. Our plans from last week stalled briefly due to business closures for the New Year’s holiday. But this week we’ve hit the ground running. By the end of the week, we will be able to offer you the shirt that should have been. Young aspiring __________ – whatever you want to be. It comes with an autograph Sharpie, so you can fill in the blank.
I’ve been scrolling through Instagram and Twitter posts, searching for online articles, trying to gather every bit of information I possibly can to share with you about the Old Navy “Aspiring Young Artist” shirt. As I sat staring at my screen, something clicked. I decided there’s no need for me to do that. Let me tell you instead what I hope to do about it.
I just finished my Super Bowl commercial DVR experience (much like last year). I find myself wishing I had actually spent my time post Super Bowl watching the heavily advertised premier of Blacklist versus spending it fast forwarding through the game (with a break for the amazing half-time show) to watch all the commercials.