Last weekend my husband and I rented The Girl with the Dragon Tattoo. My husband mentioned the kiosk warned him the disc was intentionally designed to look like a bootleg. This sparked my curiosity.
First, let me state that I am not a Trader Joe’s shopper. I have no attachments to their brand. I also have never been inside a Trader Joe’s. In fact my only experience with Trader Joe’s is an episode of Ellen I watched years ago. However, I have heard of them and have some idea about their brand.
Last week I received the Trader Joe’s Fearless Flyer, their version of a sale circular (with a little bit extra). I recall occasionally receiving this and immediately tossing it in the recycling bin. There are two grocery stores within five minutes of my home, and the closest Trader Joe’s is a twenty minute drive, on a good day. However, my resolution to be more committed to this blog caused me to pause and peruse The Flyer.
Typeface or Font? The topic is not new. It’s been written about before. As you can see, discussion on the matter can spark heated debate. Inevitably someone will throw out the argument: “I’ve always heard them used interchangeably, even by professionals.” My response to this is the old adage: “If everyone was jumping off a bridge…”