I Don’t Hustle

The word “hustle” is everywhere now! Everyone I know is talking about hustling, has hustled or is about the hustle in the near future—and in all honesty, every time I hear that word, it makes me cringe.

Defined by the all-knowing Urban Dictionary as: “Anythin you need to do to make money… be it sellin cars, drugs, ya body. If you makin money, you hustlin.” (the Urban Dictionary is too busy “hustlin” to use the letter “g”). Joking aside, one of the most commonly used definitions of hustle, until recently, is to fraud or swindle. What honest business person wants anything to do with a word that implies that?

When I hear the word “hustle,” my mind goes here:

Living out the hustler lifestyle doesn’t strike me as a goal to shoot for.

You’ll never hear me say “I’m hustlin’”—because I never will be. I’ll never be hurried or harried or looking for the next quick way to make a buck—because that’s not why I’m in this. You’ll never hear me talk about my hustle—because I’ll never have one.

What you will hear me say is: “How can we make this better?”; “How can we make this work harder for you to get results?”; “How can we focus better on what you need right now? Tomorrow? 10 years from now?” because that’s why I’m here.

Not to do one thing for you and your business and then flit off to the next money-maker.

Not to do the bare minimum of what you need with no thought for future growth.

Not to hustle.

I act with purpose and passion, and I do that tirelessly for you and your business.

My promise to you is that you will never be my side business or next quick thing to make money. Your business is my foremost concern.