#youngaspiringYOU (Updated)

Last week I came across a post about the Old Navy “Young Aspiring Artist” tee:

I’m curious. How do you feel about these shirts from Old Navy? What are they even trying to say?

It hit a nerve and inspired fellow small business owner, Tara Burns (founder of branded) and myself to take action. Our plans from last week stalled briefly due to business closures for the New Year’s holiday. But this week we’ve hit the ground running. By the end of the week, we will be able to offer you the shirt that should have been. Young aspiring __________ – whatever you want to be. It comes with an autograph Sharpie, so you can fill in the blank.

theYOUtee group pic

Great Futures Start Here.

We are also excited to announce we selected a local non-profit whose mission aligns with our objective for this collaboration – to encourage today’s youth to be confident in their own aspirations, whatever they might be. Twelve dollars ($12) from the sale of each shirt and Sharpie combo will go to The Boys and Girls Club of Greater Kingsport to support them in continuing their mission of inspiring and enabling young people to reach their full potential.

Place Your Order

We’re starting off small and keeping things simple, so there’s no fancy online storefront, yet. Place your order by emailing theYOUtee@gmail.com. We will shoot you an email with an invoice. You can pay immediately with a credit card or send a check. Once we receive your payment, your order will ship! We encourage you to talk to your friends, neighbors, family members, schools, and youth organizations to combine your orders and save on shipping.

Local orders can be picked up at Branded located at 217 Broad Street / Suite 110 in Downtown Kingsport between the hours of 8:30am to 4:30pm Monday through Friday.

$20/shirt and Sharpie combo
Plus TN tax
Plus shipping

(NOTE: Shirts are unisex fit.)

1–3 shirts / $5.95
4–15 shirts / $12.95
16-18 shirts / $17.95

Contact us for shipping estimates on larger quantities or with questions or special orders. We will respond within 24 hours.

Available Sizes
Youth XS (4), S (6/8), M (10/12), L (14/16)
Adult XS–XXL

Customize. Snap. Share.

Customize your shirt, snap a pic, and share it on Facebook, Instagram, or Twitter – #youngaspiringYOU. Don’t worry if a child’s aspiration isn’t even plausible – it’s okay to have fun with it. Personally, I’m anticipating some aspiring Elsas and Jedi Knights in the mix! We can’t wait to see the aspirations and smiling faces of kids everywhere.

Update 1/8 3:22 pm

We weren’t lying when we said we had great aspirations for this tiny tee. We have so many, in fact, that we’re anticipating this tee taking on a life of its own. So, say howdy to “theYOUtee” and engage with this movement using the hashtag #youngaspiringYOU at:




Our Goals
For parents, grandparents, aunts, uncles, role models and caregivers across America to purchase tees for the children in their lives. Not only to support a great cause, but to have some fun, too! Through sponsorships, we want to provide each child enrolled in The Boys and Girls Club of Greater Kingsport with their own shirt and Sharpie – that’s 2,000 kids! If you are an individual or business interested in sponsoring a tee for a child, please contact us at theYOUtee@gmail.com.